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Spontaneous Inference Processes in Advertising : The Effects of Conclusion Omission and Salience of Consequences on Attitudes and Memory

By Kardes, Frank R

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Book Id: WPLBN0001296203
Format Type: PDF eBook
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Reproduction Date: 2010

Title: Spontaneous Inference Processes in Advertising : The Effects of Conclusion Omission and Salience of Consequences on Attitudes and Memory  
Author: Kardes, Frank R
Volume:
Language: English
Subject: Business Development, Marketing Management, Marketing
Collections: American Libraries Collection
Historic
Publication Date:
1986
Publisher: Cambridge, M.A.; The Marketing Center Sloan School of Management, Massachusetts Institute of Technology

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R, K. F. (1986). Spontaneous Inference Processes in Advertising : The Effects of Conclusion Omission and Salience of Consequences on Attitudes and Memory. Retrieved from http://www.ipod-library.net/


Description
MIT Libraries

Table of Contents
Bibliography: p. 31-35 ; Supported by a grant-in-aid from the Indiana University Graduate School ;

 

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